Home of the world’s best soccer managers

17 November 2014


Here at Game Room we like to think we know a thing or two about the football gamer audience, so when the makers of online football management sim Soccer Manager approached us to help launch their new single player game and revamped website we dived at the opportunity like Ashley Young inside the penalty box.

Our task was to develop strategic recommendations that would take the Soccer Manager brand to the next level and differentiate their two products, with the aim of recruiting new players to the completely new single player game and further strengthen the 500,000 strong multiplayer audience.

Through our knowledge of the free to play audience we knew that potential players would not spend a huge amount of time considering the nuances of the different platforms on offer because their time is the only cost. Therefore we knew that creating a quality first impression would be crucial to hooking in new players.

We created a striking brand look and feel for Soccer Manager that inspires trust and confidence, positioning them as ‘home of the world’s best soccer managers’. We drew inspiration from football club crests to convey a sense of brotherhood, belonging and membership, with prominent colour ways for each game. We then set about naming and creating identities for the two products on offer.

Whilst the offer of two very different styles of football management game is a unique strength for Soccer Manager, it also adds complexity for new users. We therefore designed the customer journey to direct new players towards the more widely appealing traditional single player game, Soccer Manager 2015. Once they have honed their management skills they would then be encouraged to test them out in the multiplayer game, Soccer Manager Worlds. We developed new logos for the two games as well as app icons, and supported them with clear and simple product descriptions that clearly define the role of each product.

The new look soccermanager.com is now live. Following the relaunch, Soccer Manager founder Steven Gore said “Game Room came highly recommended to us and the rebranding has met those high expectations. They were a pleasure to work with as they managed to turn all of our ideas into a new fresh vision for the company.”

Android, Football Manager, Football Manager App, iOS, online football manager, Soccer Manager, Soccer Manager app, Soccermanager.com

Soccer Manager Brand Repositioning

3 November 2014


Calling all budding Jose Mourinho’s and Louis Van Gaal’s. Gameroom are soon to unveil the revamped free to play football management sim Soccer Manager, coming early November. Gameroom have been working with the developers to launch the new Soccer Mananegr website and brand new single player game, which runs alongside the already popular multiplayer offering.

With a proven track record in marketing football, including AAA titles such as Pro Evolution Soccer and Football Manager, we have been tasked to deliver a complete rebrand and positioning strategy. As a free to play title our strategic and design recommendations are 100% focused on enhancing the customer experience. Utilising a crystal clear proposition and striking visual identity that hooks you in quickly is crucial.

Soccermanager.com is poised for re-launch in the coming week, alongside Android and iOS apps that enable you to manage your team whilst on the go. Watch this space for more news as we reveal the new Soccer Manager identity very soon.

Android, brand repositioning, Football app, Football Manager, iOS, Soccer Manager, Soccermanager.com

Making the PES 2015 Cover

27 August 2014 by Gameroom

PES 2015 Cover

Game Room is excited to reveal the new pack design created for PES 2015 – the latest installment in the long running football series.

PES has always dominated the field in terms of on-pitch gameplay and the new design is born out of Game Room’s three year brand repositioning strategy which is epitomised in the global tagline ‘The Pitch is Ours’.

World Cup winning goal scorer Mario Götze has been chosen to front the brand, representing the next generation of footballing talent. A tight, intense crop of Götze gets us up close and personal to feel the action and intensity of play. Avoiding the fake, airbrushed beauty shots of our competitors, Götze’s expression reflects the real physicality and high-octane action of the pitch. Götze’s signature was also added for that extra touch of authenticity.

The design also highlights PES as the official licenced partner of the UEFA Champions League. From the official licensed product badges, to the unique and atmospheric nighttime game setting, the cover encapsulates the atmosphere and excitement of a match night.

PES 2015 is being heralded as returning the franchise to greatness. Impressions from Gamescom 2014 were overwhelmingly positive – PES 2015 was awarded best sports game at the show. PES is back and better than ever.

More announcements are on the horizon, so keep tuned and prepare for one of the greatest football gaming experiences, launching later this year.

Gamescom, gaming, pes 2015, playstation 3, Playstation 4, Pro Evo, pro evo 2015, pro evolution 2015, pro evolution soccer 2015, ps3, ps4, Video game marketing, xbox 360, xbox one

E3 Exclusive: How to Make Gamers Game

16 June 2014 by GAME ROOM

E3 2014

The gaming event of the year has finished and we’ve all had a glimpse of the next innovations in gaming, from the gorgeous and desolate oppression themed Inside to the pioneering No Man’s Sky with it’s infinite universe.

From a marketing perspective, we’ve seen similarly game changing strategies and tactics emerge that aim to attract gamers to buy.

It’s clear from Microsoft and Sony press conferences that they’re taking very different approaches to making third party content more appealing. On the Xbox side of things, almost every multi-platform game trailer was announced in conjunction with exclusive/timed content. Whether for Call of Duty’s typical 30 day early access to DLC, or Dragon Age: Inqusition and The Division getting their own unique content. While exclusive platform content was also apparent for some games, Sony’s strategy was to announce an abundance of private betas. The likes of DestinyBattlefield 4: Hardline and Dead Island 2 are launching their betas exclusively for PlayStation 4.

So what message does this send to gamers?  Microsoft is seeking to lure gamers in with a promise that the final product will deliver the most complete experience, only on Xbox. While Sony’s appeal is in being the first place to experience these great games.  So the question is, will gamers hold out for a future promise of content, or splash out sooner, compelled by an early taste of the product?  As Microsoft aligns its hardware to more closely match Sony, it’ll be interesting to watch how these different marketing initiatives play out.

Besides the two giants battling it out, we’ve seen Ubisoft announce that Far Cry 4 on PlayStation will allow people who don’t own the game to play with others who do, offering similar sharing functionality to that proposed in the original Xbox One policies. This is an established marketing trial tactic that empowers players to share the game.  We’ve seen whole new IPs burst onto the scene, such as Crackdown with its exclusive Halo 3 beta, through the use of these added purchase incentives.

And finally, we’ve seen a common theme in new announcements regarding the importance of gamers helping to market games themselves via UGC.  Microsoft continues to push its Twitch partnership and Sony announced the integration of YouTube on its hardware. This is recognition of the role that gamers play in spreading WOM by sharing gaming experiences, not just in the game space but also outside the game.  Tapping into a gamer’s desire to share amazing gameplay moments not only enhances the experience, but creates an avenue of content that can continue to grow on the web and form communities in a significant way.

e3, E3 2014, E3 trends, game marketing, gamers, Playstation 4, ps4, Video game marketing, video games, xbox, xbox one

The Pitch Is Ours

11 June 2014 by Game Room

Game Room is proud to release an initial brand teaser trailer, following winning a 3-way pitch back in January to reposition the PES brand.

Pro Evolution Soccer, or simply PES to its innumerable fans, is a brand with enormous pedigree in the sporting video games arena. For twenty years PES has stood for footballing realism and purity of play that brings fans closer to the pitch than any other game.

The franchise is ushering in a new era, with a three year international strategy to return to the zenith of the football game pantheon. After a strong outing last year with PES 2014’s brand new Fox Engine, fans have every reason to be even more excited about this year.

Our global tagline, ‘The Pitch is Ours’ is more than just an assertion of where PES gameplay excels, it’s a statement of intent. A return to greatness for one of the most loved games in history? We think so. Stay tuned for much more over the coming months…

advertising, creative, design, entertainment, game room, gamer marketing, gameroom, gaming, mainstream audience, marketing, pes 2014, Pro Evo

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